Miller Lite’s Dragapalooza
Miller Lite
Activation
For over 20 years, Chicago’s longest-running drag benefit has celebrated the campy, the beautiful, the avant-garde and the down right trendsetting Chicago Drag Community.
Tic-Tac-Tag was invited to #Dragapalooza by Miller Lite to help promote and spread the word about #Dragapalooza on social media.
Two nights, two stages, dozens of queens, hunky male dancers, and burlesque entertainers to benefit Equality Illinois and Tic-Tac-Tag was there to capture and spread the word with outstanding results.
Number of Attendees
Average 300 patrons each night
Number of posts
234
Total reach
179,021
Total impressions
434,521
“Tic-Tac-Tag did a great job making sure everyone knew how to use their system and get their photo. Awesome job guys!”