Wines of Argentina: #MalbecWorldDay

Wines of Argentina: #MalbecWorldDay

Client
Wines of Argentina

Activation
Wine Fest

Wines of Argentina invited Tic-Tac-Tag to help socialize the first inaugural Chicago Wine Fest in Chicago’s West Loop. This celebration of all things vino provided an opportunity to sample over 300 wines from around the world.

Throughout the day, Tic-Tac-Tag was there to help promote and spread the word about #MalbecWorldDay on social media and the results were definitely worth toasting!

Number of posts
864

Number of Users
619

Total reach
1,831,983

Total impressions
2,542,613