For our Predictions Deep Dive, Yvette Yanne of digital agency Appnovation introduces the concept of ‘total experience’: not, she says, just…
Mobile’s influence on digital commerce soars, study finds
Dive Brief: Digital commerce spend exceeded $1 trillion in 2022, a 21% year-over-year (YoY) increase, according to Comscore’s 2023 State of…
Everything for creators to know about a potential TikTok ban
TikTok got popular as a platform for dances and funny skits but has since evolved. Now it’s a place for…
Digital Marketing Trends 2023
Find out the Digital Marketing Trends we're seeing in 2023 in our video. By Envato
2023 Digital Marketing Trends To Take Advantage Of Now
Many businesses are already mapping out their digital marketing plans for 2023 and beyond. Smart businesses are looking for the…
Lead Generation Strategies For 2021
I’m going to let you in on a secret: if you’re looking for B2B lead generation strategies, well, there’s no…
How Microsites are the Surprising Weapon for In-store Customer Engagement
By Scott Reese Point-of-purchase displays were once all the rage in marketing. The same can be said for print, radio, catalogue, and TV,…
How to Leverage QR Codes to Join the Contactless Revolution
By Annabel Maw Since QR codes were created in 1994, they’ve shown up just about everywhere. Marketers used them on drink…
How Influencer Marketing is Creating the New Shop Window – and How Retailers Must React
By Amy Jackson Bricks-and-mortar retail has had a horrid 12 months. Although restrictions are now being lifted and we’re starting to…
New VideoFX for the “O” Booth: Video Feature to Help Your Brand Activation Stand Out
New Year, New Feature This year our "O" Booth (open-air concept) photo booths are getting a new video upgrade --…