The future of real estate lies in digital marketing. The results are quite often transformative.
While it is a fact that people will not make a final decision without looking at the property in person, investors will do thorough research before viewing it. This is why real estate digital marketing is all the rage and predicted to become more popular with each passing day.
The internet has revolutionized everything. The real estate world is no different. No longer are ads posted in the local paper, or flyers passed out or billboards rented for the mere purpose of getting people interested in your property.
These outdated tactics alone will get you nowhere.
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If you want to be appreciated as a real estate expert, you must up your digital marketing game.
The real estate market is estimated to increase by 2.3% this year alone. The competition will get fierce as more players enter the field. Approximately 80% of home buyers search online for a possible house.
Visuals are vital if you want to maintain a solid online presence leading to 83% of searchers hoping to see a picture of a house. In addition, 91% of realtors use social media for free marketing.
These real estate digital marketing stats indicate that trends are shifting, and keeping up with them is the only way to endure and come through these turbulent currents.
Here are your 7 Proven Ways Realtors Need to Boost Sales with Digital Marketing
1. Create a User-friendly Website
Often, your business loses clients because of your slow-loading website, it isn’t user-friendly, or it doesn’t work with smart devices. Real estate websites can be chaotic with so many links and photos causing more trouble than it’s worth.
This is why it’s integral for your business to have a successful SEO strategy which can create a website that has relevant content that attracts potential clients.
94% of first impressions relate to your site’s web design
When someone discovers your business for the first time, it is essential to make a positive initial impression. This can have a lasting effect on how people view and perceive your company. An effective website design is key to setting the right tone and making sure that visitors get the best possible experience.
You can get in touch with us how we can help you create a well-crafted real estate website that converts.
Make sure you list all your available properties in an easily comprehensible way. To show them that you’re in it for the long haul, it would be ideal to include a list of services they may need, such as cleaners, movers, and home inspectors.
2. Spend Time On Search Engine Optimization For Real Estate
Real estate digital marketing strategy is built on SEO since most people will start with a Google search when looking to lease, buy or sell a property. SEO is the only way to boost your website’s ranking in organic search results.
Your content should primarily be focused on local SEO since many people search for “houses for sale in {city}.” 70% of buyers search for a specific location, meaning you could miss out on big business if your website and social media aren’t SEO-based.
91.74% of the search traffic drives from Google alone
It’s no secret that getting your website seen by the right people is critical to your success, but it can be difficult to know where or how to start your SEO journey.
3. Utilize Google Ads For Quick Results
Google Ads is a cost-effective way of generating new leads based on personalized ads. It works because it’s simple. Your designed images and text for your ad gets clicked on, and you pay. This strategy gives you a trial run for different ads, assesses the effectiveness, and then you pay for what works.
Paid Searches is much faster than SEO and lets you hit the ground running when implementing a real estate digital marketing strategy.
Through a recent study, The National Association of Realtors proved that most realtors choose LinkedIn, Facebook, and Instagram to connect with their real estate company. Another added advantage is that you can highlight your success stories and give proof of your excellent services. A noteworthy tool that can help you navigate the social media waters is Buffer.
5. Create an Email Marketing Campaign for Real Estate Business
Email marketing is the underdog of digital marketing. It works wonders and brings you an exceptional return on investment. Email drip campaigns have stood the test of time in being effective in nurturing leads through the marketing funnel.
Most realtors focus on lead generation but don’t follow up on it once they have the lead. With email drip campaigns, you can conveniently nurture those leads and stay on the mind of your potential buyers and sellers. Consider using tools such as MailChimp to get a jump start on your email campaign.
6. Make Use Of Video Content
Photos don’t do justice to the property, which could go either way for potential buyers or renters. Images don’t convey neighborhood, light quality, character, or vibe.
Video is revolutionizing real estate. Many brokers claim that real estate video marketing has become an essential element of their digital marketing strategy. Videos help realtors in the following ways:
- Explain things with clarity.
- It allows them to book more meetings.
- It saves time since one video can be shared on all social media platforms and with potential clients.
- It drives deals faster and cements a personal connection.
Vidyard has become a popular platform for realtors to showcase their real estate through videos.
7. Manage Online Reputation Through Reviews
Your online presence is your real-world resume which is always being updated. Each review you get either from Facebook, Instagram, Zillow, or Google can be the cornerstone for your business. Many consumers do their own due diligence without an agent. If you want to be the name that pops off the screen for being authentic and original, then your online reputation is the way to achieve it.
Why Do Real Estate Firms And Brokers Need Digital Marketing
Here are some hard facts about the benefits of real estate digital marketing in 2021.
- Three times more leads are generated through content marketing when compared to other conventional marketing methods.
- Small businesses with blogs boast more lead growth than those that don’t.
- Digital marketing provides 6X higher conversion rates from brands that aren’t.
If these aren’t convincing enough, research has proven that digital marketing by real estate firms can help them create brand awareness and collect social proof. Video marketing can help brokers lock more deals and help home buyers complete purchase cycles in less time.
Because 93% of product searches start from search engines, real estate brokers and firms can leverage the power of SEO to appear higher in Google results. With PPC, social media ad campaigns, and email marketing, more clicks can lead to higher conversion.
How Much Budget Should You Put In Real Estate Digital Marketing?
Creating a budget for your digital marketing needs is necessary so that you don’t get carried away. A budget depends on your goal and which platforms are being used. Be prepared to spend 50% of your marketing budget on digital ads. This includes everything from designer salaries to lead qualification services.
Real estate digital marketing comes down to how well your campaign is being implemented. It pays off to take some extra effort to stand out from the crowd since every realtor and broker utilizes digital marketing campaigns as part of their marketing strategy.
Reaching more people isn’t just the priority, but it’s in the quality of the conversion that you will find your fruits.